10 Factors to a Well Designed Exhibit Booth
Preparing for a trade show can be a hectic and scary task. If you’re given the task to plan for the next trade show design elements, you first need to go deeper into the details provided to you. Make sure you have the right information about the display table you have, the size of the trade show, the points to electrical outlets, enough space for your company’s logo and any other optional offerings like a tablecloth, umbrella etc. This information is necessary to make your display stand out.
Know that CONTENT IS KING and designing the elements would require relevant and engaging content that attracts your audience. The base of any exhibit booth or design is its attractiveness. You can attract the audience with audio, video or even animated content will do a better job than a slideshow. Be creative and follow these simple steps to create an edge at your next trade show.
1. VIGOROUS BRANDING
Take the most advantage of the show floor to brand your trade show booth at 360 degrees. Make sure your logo gets maximum visibility. The audience pays more attention to graphics. Use this tool and be heard from afar.
2. MEETING SPOT
If the company is planning to interact with the clients personally, choose a nice spot and consider client’s preference in the placement whether privacy will be important or anything else that may matter in the meeting.
3. SPACE TO STORE
See beforehand where you can keep the important documents and valuable equipment safe and out of the way at your exhibit booth. A smart storage place helps in keeping the booth organized and presentable. This would definitely keep you relaxed throughout the show time.
4. ALL GOOD VIBES
Use the right mix of colors to make your stall stand out. If your company has some trademarked color combos, make the most use of it on the floor, lighting, furniture and all of your marketing related stuff.
Giveaways are always appreciated. Be clever in this one and use your message wisely. If you succeed in giving a memorable freebie, you will succeed in achieving the goal of your tradeshow. You’ll realize this when the clients will remember your name.
6. SMART STAFF
Have your staff fully trained and brief them every single detail for they are the one who will directly coordinate with your audience. Train them about the message, investments, and goals of the show.
7. DATA CAPTURE
The best practice is data capturing to gather all the information you have collected in one place.
8. CREATIVE CONTENT
Know the power of content and make the most use of animations, marketing message, and audio presentations. Be simple and deliver your message clearly.
9. INTERACTIVE CONTENT
Engage your audience further with characters or interactive and physical content on the booth. Remember your goal to be heard, understood and remembered.
10. ORGANIZED COLLATERAL MATERIALS
A/V and digital devices can easily give you the span to deliver your message across and to follow up post-show with collateral. Share the tips with your team and fellow designers to follow uniformity.