Brainstorming before Designing a Trade Show Display
Numerous factors combined make up a successful trade show. Out of which the most crucial is trade show display or retail design. If you haven’t met the designer yet, ensure to commence a brainstorming activity for your next exhibition display and guide the designer in a smarter way.
1. SHOW OPENING AND CLOSING DATES
Some exhibitions prevail for a longer period of time, for a week or so and some of them just last for the day. Whichever it is, be certain about the show opening and closing dates. Ensure to maintain a proper timeline, scheduling and divide the designing and building of tradeshow booths accordingly. Also, certify double checking the opening and closing timings, keeping some room for emergency tasks that may arise.
2. BOOTH DESIGN SUBMISSION DUE DATE
Generally, booth designs are to be finalized a couple of weeks before the show date for on point exhibit designs with enough time for revisions (if required). If your client or company is depending on you for the design in totality, ensure to discuss booth design submission period with them in detail by forming a tentative sketch and confidently presenting it to avoid prospective issues.
3. TYPE OF TRADE SHOW BOOTH
Think of the type of booth you’re looking for. Should it be portable enabling you to carry along easily in a lower budget or should it be more attractive and modular? You can figure this out by analyzing the type of products you are offering. In case you’re exhibiting your services, making announcements and planning for a direct interactive session, you may go for a portable display. Additionally, if the booth requires a meeting spot, product showcase or any other attractions, you may choose a modular or custom trade show booth design.
4. PREFERRED BOOTH DESIGNING ELEMENTS
Conduct an initial research on the booth design elements and see which elements suit you best. This research will give you an idea of how you wish to see your design and what your needs are. Use reference images like background colors, carpet and booth combination, architectural elements etc. to elaborate it well to the professional designer.
5. TYPES OF DISPLAY USED PREVIOUSLY
You can ponder over design and displays you have experienced in the past. Would you prefer a similar design or are you looking for something different? Derive inspiration from the good experiences and think of what you would avoid this time.
6. SCOPE OF EXHIBITION
How many times would you use this exhibit design? Are you planning to align this display with other upcoming events too? Asking these questions will take you through the decision making for types of booth to opt for, types of materials to use and different kinds of design you would like to be made. Also, you can make a generic one which can be used in several events or a customized one.
7. APPROVED BUDGET
Clients or companies are often cranky with this particular concern. Inquire about the maximum amount the company is willing to spend on this exhibition and plan a budget specified for the designing needs accordingly. This would give you a clearer picture about allocating your own budget for the task.
8. COMPANY’S DESCRIPTION
Think about how you want your brand message to be conveyed. How would you describe your own company? This will help you in delivering an insight to the designer about which tone to follow, which theme to adopt and which words to choose from while designing a personalized display for your booth.
9. ANY TRADEMARKED PROPERTIES TO LOOK AT?
Share the graphic content files of the logo and other properties of your company like web address, taglines, hashtags and branding guidelines that are used as the company’s identity. Think of creative ways to use this content in the trade show booth designs.
10. BOOTH CONSTRUCTION PREFERENCES
While researching about the liked and disliked elements of display and design, consider what you’d prefer in using certain materials. You may pitch the company some ideas and your preferences too. Develop the build-up plan accordingly.
11. GUIDELINE FOR PHYSICAL PROPERTIES
First-time exhibitors are usually unaware of tiny bits of details about physical properties like counters, meeting area, storage and organizing needs, system preferences etc. Generate a guideline for the designers about what you’d prefer by keenly analyzing the properties you’re carrying, front-end staff you’re sending and the nature of your trade show display.
12. OWN IT OR RENT IT!
After inquiring the company about trade show budget, demonstrate all the options for purchasing the property, renting it or a combination of both to ensure about their total expenditure for the retail design.
13. DIMENSIONAL RESTRICTIONS
Each convention hall may have its specific rules and regulations for the trade show setups. You need to learn about them thoroughly. Inquire about the dimensional restrictions regarding the size of the booth.
14. SHOWCASE OPTIONS
The appearance of the booth depends on what you’re offering the audience. If this trade show is to exhibit your products, you might be needing enough room and a proper display section. For instance; hangers, hooks, shelves, application/suggestion/donation boxes etc.
15. ASSEMBLING THE TRADE SHOW BOOTH
Who will assemble your booth on the show date? The exhibition halls often have their own show labors but the best practice is to assign the assembling and packing up to in-house staff and delegate responsibility. If not completely, then a coordinator or manager looking after the whole practice will be fine too. Ensure that the assemblers are trained and acknowledged beforehand.
Out of many other concerns, these are the ‘no miss types’. Form a list of your personalized questions and fill-up a self-analyzing questionnaire to be confident about a successful trade show design.