Creating Unique Trade Show Booth Engagement
Arranging a business exhibit, participating in a trade show or designing an exhibition offers a great opportunity to deliver your brand message, create leads, introduce services, display your products and network with a potential market. The major resource responsible to create engagement on your booth is the Human Resource. The following trade show booth engagement ideas will make your booth stand out in a place beefed up with hundreds of homogeneous companies. Let’s see how you can utilize your staff to achieve the goal of maximum engagement.
GROOM THEIR PERSONALITY
Appearance can be a weapon. As powerful as any knife or gun. Good looking staff can appeal the audience of a huge exhibition to stop by your booth and indulge in a conversation with them. Give your staff on the front some professionally grooming tips well before positioning them on the spot. Ensure to follow uniformity and neatness. A sociable and smiling appeal with company badges having their names can enhance their look to 100%
FIND WAYS TO MAINTAIN FRESHNESS
Mixing up fresh, interesting and engaging information can inject into the attendees to try their luck once. Keep changing the shifts of your staff to maintain a fresh appeal. Think about what size of potential customers you foresee and assign the duties accordingly.
Boost the morale of your staff and inject necessary enthusiasm. Friendly and confident gestures like maintaining eye contact, shaking hands, smiling, listening to the attendees and keeping a firm posture can turn the table in your favor.
KEEP THEM ORGANIZED AND COORDINATED
Designate a particular spot to each member and regulate and coordinate between them by having a manager on duty at all times. Avoid cell phone calls, chatting unnecessarily with other staff and other unprofessional behavior that may make them lose a potential customer due to paying less attention to them.
As per the trade show booth etiquettes, the staff is your essential asset indulging in direct contact with your potential business partners. They should be fresh, active and well informed of the decorum and brand message they are delivering.
FORM A CONSISTENT SCRIPT
It is very important that the whole team is well aware of your brand message you exhibit at your tradeshow. Form a professionally written script and roll out in the team to coordinate and eliminate confusion. If they must, form a call to action message to visit your website, call on your toll-free number or subscribe to your channel. Form a sequence to delivering the message, answering the queries, giving away the marketing materials, retaining feedbacks and actions etc.
As per the trade show booth etiquette, the staff is your essential asset indulging in direct contact with your potential business partners. They should be fresh, active and well informed of the decorum and brand message they are delivering.